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How to Write a Good Advertisement Victor O. Schwab
Publisher: Echo Point Books & Media

While you can do this yourself by constantly split testing ad copy, it's much easier to shortcut the process and “steal” from your competitors. Nov 4, 2010 - Good ad copy begins with good information. So the key to writing a good ad comes down to the “Description” or “Comments” section of the ad. Sep 28, 2011 - If your company has opted for external recruitment, the most commonly used is the recruitment announcement. Jan 17, 2014 - There is only so much you can say about the type, location and price range of your business. Here are some basic questions that will help you prepare for just about any ad writing project. Jun 17, 2013 - If you like writing your own ads and sales letters then you'll love How to Write a Good Advertisement by Victor Schwab. Mar 25, 2014 - Therefore, it's important to create systems that allow you to create the best ad copy. Schwab says there are five fundamentals in writing good advertisements: 1. Sep 6, 2013 - It's interesting that just recently in browsing through some material collected over the years I came across' How to write a good advertisement' by the late great, Victor Schwab. Sep 17, 2009 - In the opening of Schwab's book, which is called “How To Write A Good Advertisement,” he discusses that there are five fundamentals in writing a good advertisement. Nov 6, 2013 - It is a joint effort and many owners do not make the best of promoting their properties. Jun 13, 2013 - Craigslist is a great place to sell stuff you don't want. Learn how to write the perfect Craigslist ad that gets noticed and responded to. And the best way to gather the information you need is with a thorough Q&A. This article attempts to give guidance to owners on how to write good Ad copy to attract more interest in your holiday homes.